Privacy Policy

Last Updated: 30th May 2023

This Privacy Policy ("Policy") describes how Afendi ("we," "us," or "our") collects, uses, and discloses personal information when you use our website ("Website"). This Policy applies to the personal information we collect from visitors and users ("you" or "your") of our Website, including those who access the Website from within the United Kingdom.

  1. Information We Collect

1.1 Personal Information: We may collect personal information that you voluntarily provide to us when you use our Website, such as your name, email address, postal address, phone number, and other contact details. We may also collect any personal information you provide when you interact with us, such as when you subscribe to our newsletter, complete a contact form, or engage in a transaction with us.

1.2 Automatically Collected Information: When you visit our Website, we automatically collect certain information about your device and usage through cookies, web beacons, and similar tracking technologies. This information may include your IP address, browser type, operating system, referring URLs, pages viewed, and the duration and time of your visit.

  1. Use of Information

2.1 We may use the personal information we collect to:

  • Provide and improve our Website's functionality and user experience;
  • Respond to your inquiries, comments, or requests;
  • Send you marketing communications, such as newsletters, promotional emails, or updates, with your consent;
  • Process and fulfill orders or requests made by you;
  • Conduct data analysis and research to improve our services and develop new features;
  • Comply with legal obligations or enforce our legal rights; and
  • Prevent fraudulent activities, unauthorized access, or other prohibited or illegal activities.

2.2 We will only process your personal information if we have a lawful basis for doing so. Our lawful bases for processing personal information may include your consent, the necessity of processing for the performance of a contract, compliance with a legal obligation, protection of vital interests, or our legitimate interests.

  1. Sharing of Information

3.1 We may share your personal information with trusted third-party service providers who assist us in operating our Website, conducting business activities, or providing services to you. These service providers are contractually obligated to keep your information confidential and secure and are prohibited from using your personal information for any other purpose.

3.2 We may also disclose your personal information if required by law or to enforce our legal rights or protect the rights, property, or safety of our users or others.

3.3 In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

  1. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely dispose of it in accordance with applicable laws and regulations.

  1. Your Rights

5.1 You have the right to access, rectify, or delete the personal information we hold about you. You may also have the right to restrict or object to certain types of processing or request the transfer of your personal information to another party. To exercise these rights, please contact us using the information provided at the end of this Policy.

5.2 Please note that while we will make reasonable efforts to accommodate your requests, there may be circumstances where we are legally entitled to retain certain personal information or refuse your requests.

  1. Security

We take reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, please be aware that no method of transmission or storage over the Internet is completely secure, and we cannot guarantee the absolute security of your personal information.

  1. Changes to this Policy

We may update this Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this Policy. We encourage you to review this Policy periodically to stay informed about our privacy practices.

  1. Contact Us

If you have any questions or concerns about this Policy or our privacy practices, please contact us – details can be found on the contact us page.

We will respond to your inquiries as soon as reasonably possible.

By using our Website, you signify your acceptance of this Privacy Policy. If you do not agree to this Policy, please refrain from using our Website.